10 Marketing Tools You Aren’t Using – But Should Be!

A marketer is only as good as the tools they use.

That’s easy to say, but it glosses over one of the real challenges that small business owners must face. With so many marketing tools to choose from, how do you know which ones are worthwhile?

It’s a good question – and I’m here to help with the answer. Here are 10 marketing tools that you aren’t using yet, but should be.

#1: Meltwater

Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you can:

• Monitor your brand in real time, including tracking brand mentions
• Identify your best-performance keywords
• Find the latest trends that apply to your business
• Analyze your marketing campaigns
• Create drafts of your publications days, weeks, or months in advance

Best of all, it collects all your results in one place so you can easily compare and evaluate your data and adjust your marketing campaigns accordingly. Pricing is based on your needs, and you can fill out their form to get more information.

#2: Google Alerts 

Google Alerts is a tool that Google created to help businesses keep track of the latest information that’s relevant to your brand. You can log in to Google Alerts using your Google ID or Gmail address. Then, you can set up alerts as you choose.

Here are some of the things you can do with Google Alerts:

• Track mentions of your brand
• Track activity related to your top keywords
• Track what your competitors are doing online

This is a free tool, and a good marketing option for beginners who want to wrap their heads around the web activity that’s most relevant to their companies.

#3: Simply Measured

Simply Measured is a social analytics tool that’s owned by Sprout Social. You can use it to dig into the activity on your social media accounts. For example, you can:

• Discover what interests your audience
• Learn which content is driving engagement and interest
• Identify emerging trends with advanced social listening
• Collect detailed analytics to help you fine-tune your marketing campaigns

Simply Measured is one of the most powerful social analytics tools available. You can learn more and sign up for a free trial here.

#4: Facebook Insights

 Facebook Insights is a tool that Facebook provides to its business customers. It offers marketers an impressive collection of analytics and statistics that can help you fine-tune your Facebook ads. Some of the information you’ll get includes:

• Gender, age, and geographical breakdowns of your audience
• Information about how people are finding your page
• Data about the people who click through to your website
• Breakdowns of your ad spending, including each ad’s reach and engagement
• Information about which posts perform the best

It’s a deep well of information you can use to refine your Facebook ads – and you can apply the insights to your advertising on other platforms, too. Facebook Insights is a free tool. You can access it by clicking the Insights tab on your business page.

#5: Promorepublic

Promorepublic is a social media scheduling tool that allows you to schedule your posts easily across multiple platforms. They also provide some cool content creation tools, including:

• More than 6,000 handcrafted templates
• More than 100,000 images

Their services are broken down into self-service and full-service, and from there you can add options that include social monitoring and intelligent ads. There’s a free trial available for the self-service model. You can get more information here.

#6: AdEspresso                                          

As its name suggests, AdEspresso is like a shot of caffeine for your advertising strategy. They have a huge gallery of advertising examples you can browse online. (As of this writing, the gallery was being updated, but they also offer free eBooks with sample ads. You can find them here.)

They have tools to help you create, manage, and analyze your ads. They also have a great blog and other educational material to help you perfect your ads and grow your business. You can get a 14-day free trial. After that, they have multiple tiers available, which you can learn about here.

#7: Promo

Promo is a video creation tool that even people with no video production experience can use to create professional-looking videos to post on their websites or social media. Users get access to:

• A library of tested video templates to use
• Access to thousands of images
• Tools to help you create videos perfect for Facebook, Instagram, and more
• Top-notch customer service

You can get a free trial, and after that they have three plan tiers to choose from. Find more information here.