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Promoting your business online in today's short attention span theater isn't easy. Even those companies that currently rank well on search engines or have a thriving social media presence still face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it.
If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and executing an effective content marketing campaign takes a lot of work, but it will be well worth the long term benefits it can provide your business.
Higher Visibility in Search Engines
Every time you add a new post to your blog, it’s another page that Google is going to index. While having more pages doesn’t necessarily correlate to more search traffic, it does give you the opportunity to rank higher for more search queries. By targeting long-tail keywords and topics that your customers search for, you won’t have any trouble appearing in those searches with your archived information.
Higher Domain Authority
Producing more, higher-quality content will increase your perceived authority, expertise, relevance, and trust of your site and business. When your content gets more inbound links from external sources, your domain authority rises. A higher domain authority directly relates to higher search rankings.
Increased Conversion Potential
The primary reason to create content is to engage, inform, help, and bring value to your audience. Once you’ve taken care of this, you can use the remaining space to pitch what your business has to offer. When done right, this can lead to a noticeable increase in your conversion rate.
Improved Brand Recognition
The people that are reading your content are building an impression of your business. When visitors are looking for helpful information to a problem or an immediate need they have, and they find what they are searching for on your website – This builds trust and credibility, and you can quickly become an authority with your audience.
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Decreased Marketing Costs
The only thing that content marketing will cost you is time (and effort) but it can provide a pretty darn good ROI. Effective content marketing isn’t a race. But you’ll get there. The sooner you start investing your time in a solid content marketing campaign, the sooner you'll begin to see results.
No matter what you are looking to achieve, whether its higher conversion rates, increased traffic, or a genuine relationship with your customers, there’s no reason not to include content marketing in your overall marketing strategy.